Sheena Foster
Founder & CEO, Triple7Marketing
Sheena Foster is the founder of Triple7Marketing, a digital marketing agency specializing in SEO, GEO, and earned, paid, and owned media strategy for clients across the U.S. and internationally. With 23 years of experience in journalism and communications, Sheena Foster has built a career spanning broadcast news, celebrity and hard news reporting, digital editorial leadership, and executive-level crisis and reputation management.
Foster’s on-air reporting has appeared on CNN, ABC, and NBC, with print bylines in The Tampa Tribune and The Island Packet, and digital reporting for MSNBC, Reader’s Digest, Essence, HealthCentral and TheGrio. Her editorial work at Essence.com produced SEO-optimized content that helped the site sustain more than 20 million unique monthly visitors. She later served as digital editorial director for the Endometriosis Foundation of America, where she drove a 450% increase in website traffic within her first month on the job and helped secure passage of New York State’s endometriosis education bill, Bill S06368. She went on to help raise a record $400,000 at the foundation’s annual Blossom Ball gala, securing coverage in Vogue and The New York Times, and on Entertainment Tonight.
Foster served as editorial director at Status Labs, where she set global content strategy and gave final editorial sign-off across nearly 200 clients, including Fortune 500 companies, celebrities, and C-suite executives navigating high-stakes reputational moments. She now leads Triple7Marketing as its founder and CEO for a select roster of clients across finance, fintech, healthcare, professional services, and entertainment.
Foster leads a gritty, hands-on team that includes a custom website developer and coder, GEO/SEO experts, a copy editor, a rewriter, and journalists spanning multiple sectors, allowing Triple7Marketing to transform a client’s fragmented online presence into a single, commanding digital authority that both search engines and AI platforms recognize and trust.
Recent results include a 67.6% organic increase in social media followers, from 661 to 1,108, in seven days for a hospitality client, with Triple7-produced content generating a reach 43 times higher than the account’s baseline posts. For a celebrity client, a different campaign placed an article in Google News that appeared in ChatGPT search results within one hour of publication.
Foster holds a B.A. in journalism from Lynn University, cum laude.
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