Branded Content Is Key To Building Your Brand’s Legacy

branded content, blogging, brand legacy, paid media, earned media, owned media, SEO, marketing, marketing campaign, digital marketing strategy

What’s your story?
Brands now have the power to craft narratives that not only resonate with their audience, but also cement their legacy. One of the most strategic approaches to achieve this is through branded content. This marketing strategy, when executed with a journalistic flair, edited and fact-checked by experienced editors, and hosted on platforms with a high domain ranking, can significantly expand a brand’s online reach and attract a new customer base. With an experienced marketing team like Triple7Marketing, navigating a branded content campaign is as easy as pressing publish.

What Is Branded Content?

Branded content is an effective marketing strategy focused on creating and distributing content that is directly linked to a brand’s values, identity, and message, but does not explicitly promote or sell a product. It builds brand awareness and establishes a deeper connection with the audience through storytelling, entertainment, information, or educational material. Unlike traditional advertising, which interrupts the consumer experience to showcase a product, branded content aims to seamlessly integrate into the audience’s content consumption. And, of course, where you publish matters. Placing branded content on high-visibility platforms increases its reach.

The Power of High-Visibility Platforms

High-visibility websites are platforms that have established a substantial online presence, characterized by high traffic volume and a strong domain authority. A good DA rating is anything between 50 and 60; ratings above 60 are considered excellent. 

You already know them well: Websites like usatoday.com, msn.com, yahoo.com, and more have sections that publish paid content. These sections are nested among organic content, further making the content appear organic. Because these platforms are viewed as credible sources of information by consumers and search engines alike, they often rank on Page 1 of Google’s search engine results page or on Google’s News Tab. By placing branded content on these credible high DA sites, brands can leverage storytelling to further brand-building efforts while boosting their visibility and credibility.

Crafting Journalistic-Style Branded Content

The quality, tone, and style of the content plays a pivotal role in this strategy. First things first: The headline of the piece is crucial. It must comprise your name or your brand’s name while being concise, clever, and attention grabbing. Note that it must never, ever mislead the reader, and be a prelude of what’s to be expected within the content.

Content that is written in a journalistic style — factual, edited, engaging, and newsworthy, and, don’t forget, SEO optimized for your brand name and relevant keywords — tends to resonate more with readers and is more likely to be shared across social media platforms. This approach also aligns with the expectations of high-DA-rating websites that prioritize content quality and relevance to their audience. By crafting stories that highlight the brand’s values, innovations, or contributions to society, companies can create a compelling narrative that appeals to a broad audience. 

A study highlighted by Nielsen found that viewers of branded content are 62% more likely to have a positive reaction compared to those who watch 30-second TV ads. Furthermore, 67% of viewers find branded content more entertaining, relevant, and memorable, helping them to recall the brand more effectively. 

The Benefits of Paid Media on High-DA-Rating Websites

In addition to catapulting your brand’s visibility, placing branded content on high-visibility platforms through paid media campaigns offers several advantages:

Improved SEO: Backlinks from high-authority sites can improve your website’s search engine ranking, making your brand more discoverable to online users.

Credibility and Trust: Association with reputable platforms can enhance your brand’s credibility, as consumers tend to trust information from sources they deem reliable.

Targeted Reach: Many high-visibility websites offer targeted advertising options, allowing brands to reach specific demographics or interest groups more effectively.

Analytics and Insight: Paid media campaigns on these platforms often
come with robust analytics, enabling brands to measure the effectiveness of
their content and refine their strategies accordingly.

When Branded Content Goes Wrong: Keyword Stuffing and Zero Narrative

The essence of effective branded content lies not in its quantity of keywords, but in the story it tells. And yet one of the most common missteps in branded content is keyword stuffing. In an attempt to appease search engines, brands often overload their content with keywords, hoping to rank higher on search engine results pages. The result? Sloppy copy. The content reads like gibberish. The material feels forced and inauthentic to readers. The most engaging content distinguishes itself by weaving a compelling narrative that encapsulates the brand’s ethos, mission, and values while slipping in the necessary keywords for search engine optimization.

Authentic storytelling invites readers into your world, helping them understand not just what you do, but why you do it. This emotional connection is what transforms passive readers into active participants and advocates for your brand.

Triple7Marketing: Pioneering Brand Stories With Precision

With a diverse client list that spans Fortune 500s to nonprofits, Main Street business owners, and celebrities, Triple7Marketing is a leader in crafting and placing a variety of branded content narratives that speaks volumes. Our team of freelance journalists and editors understands how to unearth interesting storylines that will connect with your target audience. Then, our eagle-eyed copy editor combs through every word checking for accuracy and clarity before it’s greenlighted for publishing. Triple7Marketing specializes in pairing the perfect storylines with platforms for each brand’s unique story. 

Triple7Marketing’s approach is holistic and data-driven. We begin with an in-depth analysis of the brand’s goals, target audience, and the competitive landscape. This insight informs the creation of a tailored content strategy that aligns with the brand’s objectives and values.

Your story is just the beginning. Join Triple7Marketing today and let’s create a branded content campaign that will build your legacy and set you apart from the pack.

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