Generative Engine Optimization

AI Search Visibility and GEO Services

Generative engine optimization (GEO) for organizations that want ChatGPT, Google AI Overviews, Perplexity and Gemini to find them, cite them and describe them accurately.

A New York-based, journalist-led practice serving clients nationally and around the world.

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What GEO Actually Is

Search Has a New Front Page

About half of Google searches already include an AI-generated summary. McKinsey expects that share to pass 75% by 2028, with $750 billion in U.S. revenue flowing through AI-powered search, according to its research. The same research found that 44% of people who use AI search call it their primary and preferred source of insight. The behavior behind those projections is already measurable. Pew Research Center found that Google users who saw an AI summary clicked a traditional result in 8% of visits, roughly half the 15% rate on pages without one. Business buyers are no different: Gartner reports that 45% of B2B buyers used AI during a recent purchase.

Ranking Well Is No Longer Enough

In July 2025, Ahrefs found that 76% of pages cited in Google AI Overviews also ranked in the top 10 for the same query. Its March 2026 update, covering 863,000 keywords, put that figure at 38%, and close to a third of cited pages did not rank in the top 100 at all. YouTube alone accounted for about 6% of all AI Overview citations. An organization can hold strong rankings and still be missing from the answer a buyer actually reads. A competitor with weaker rankings and better sources can be the one AI recommends.

What AI Systems Trust

Muck Rack's May 2026 study of more than 25 million links cited by ChatGPT, Claude and Gemini found that about 84% came from earned media, including journalism, research and other third-party sources. Paid and advertorial content accounted for 0.3%. Your own website still matters, and it needs to be built so machines can read it. What others publish about you, however, carries the most weight. That is why generative engine optimization has more in common with editorial strategy and reputation management than with technical tuning.

Our Approach

1

Ask the Right Questions

We start with the questions that matter to your business: Which ones should lead a buyer to you, and what does AI say when they ask?

Then we put those questions to ChatGPT, Perplexity, Gemini and Google AI Overviews and document whether you appear, how you are described, which sources are cited and how you compare with competitors. Most clients have never seen this picture, and it often explains a slowdown in inbound leads that analytics could not.

2

Fix the Foundations

Next, we fix the foundations AI systems use to identify you, from business profiles to the structure of your site, with traditional SEO handled in the same engagement.

3

Build Authority

Then we build authority across three channels. Digital media means journalist-written articles placed on the outlets AI engines draw from in your category, which for B2B queries are often specialized trade publications. Social media extends the reach of that work.

Multimedia matters more than most organizations realize: The questions your clients ask you every week are the same ones they now ask ChatGPT, and answering them on the record, in articles and on video, means AI tools find your answers instead of someone else's.

4

Measure What Matters

Throughout, we measure what matters to the business. Inquiries, leads and new clients sit alongside how often and how accurately AI tools mention you.

Why Triple7Marketing?

(We're glad you asked.)

Triple7Marketing is a journalist-led firm. Founder Sheena Foster brings more than 23 years of newsroom experience, including NY1, MSNBC and Essence, and served as editorial director at Status Labs. There she built an AI-assisted editorial workflow serving nearly 200 clients, among them Fortune 500 companies.

That mix of reporting discipline and hands-on AI experience is rare in a field crowded with software dashboards.

Our clients range from Fortune 500 brands such as Kia, Pepsi and Shutterfly to founders and emerging companies.

What Results Look Like

Well-executed GEO produces qualified visibility: your organization appearing in more AI answers for the questions that lead to revenue, described accurately and supported by credible citations. In one recent engagement, an article we placed for a high-profile client appeared in Google News and was cited by ChatGPT within an hour of publication.

AI platforms change how they select sources often, sometimes month to month. We report what moved, what did not and how we are adjusting, so you always know where you stand.

Frequently Asked Questions

What is generative engine optimization (GEO)?

GEO is the practice of making an organization easy for AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews to find, trust, cite and describe accurately. It combines credible third-party coverage, clearly structured content and accurate business information.

How is GEO different from SEO?

SEO aims to rank pages in search results. GEO aims to get your organization named and cited inside AI-generated answers. The two overlap, and strong SEO remains part of the foundation, but AI tools weigh third-party sources far more heavily than a traditional ranking does.

Can you guarantee ChatGPT will recommend us?

No one can. AI platforms decide what to cite, and they change how they do it often. What we can do is strengthen the signals those systems rely on and report honestly on what moves.

How long does it take to show up in AI answers?

New coverage can be cited within hours of publication. Building a consistent presence across your priority questions usually takes several months of steady work.

Find Out What AI Says About You

Our AI Visibility Checklist article walks through the signals AI tools use to find and understand a business, and it is a useful place to start. When you are ready to go deeper, we are glad to talk through what an AI search visibility program could look like for your organization, wherever you are based.

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See if Triple7Marketing is the right fit for you.