Here’s How To Use a Video Marketing Agency To Boost Your Bottom Line

video marketing

Just press play … on those dollar signs: Americans are watching more digital videos than ever, and it’s all the more reason for business owners to show their goods on-screen. Read on to learn how a video marketing agency like Triple7Marketing can help.

According to a 2021 Statista report, U.S. adults spend 149 minutes per day indulging in digital video like YouTube, Instagram, Facebook, and more. It’s like the new window-shopping for consumers, and all that scrolling can have you raking in more dough.

Many businesses have found success by harnessing the power of video content. According to HubSpot, 85% of businesses use video as a marketing tool, and 87% of video marketers reported that video had increased traffic to their website.

But why is video content so effective? 

“Video is a great way to communicate your brand’s message in an engaging and memorable way,” says marketing consultant Jane Jones. “It allows businesses to showcase their products or services in a way that’s more visually appealing and easier to understand than text or images alone.”

Indeed, video is one of the most powerful storytelling mediums we have in 2023. It can build trust and connection with your audience. But it’s not just about creating any kind of video content. Businesses need to be strategic in their approach and create videos that align with their brand messaging and target audience.

First, you’ll need to understand how to tailor your video to your specific audience. What are your customer’s pain points, needs, and wants? Video marketing agency Triple7Marketing can help you unearth those answers and then create a custom video that delivers. 

How Video Marketing Agency Triple7Marketing Can Help

Now, let’s get to the exciting part – turning your vision into a reality. You’ve got the ambition, the campaign ideas, and maybe even a can of hairspray for that added flair. But what you really need is a team that knows their stuff when it comes to camera work and editing finesse. Guess what? Triple7Marketing is your dream team! Our professionals aren’t just experts; they’re artists who transform your concepts into visual masterstrokes that resonate with your audience on a deep level.

Picture this: You’re scrolling through your favorite social media platform, and suddenly, a video pops up that stops you dead in your tracks. You’re captivated and intrigued; before you know it, you’re already swiping your credit card to make a purchase. How did that happen? Well, it’s the Triple7Marketing touch at play.

A video marketing agency like NYC-based Triple7Marketing can also help you put your shiny new video on your website, YouTube, television, or a digital billboard.

When Video Marketing Wins: A Retrospect of Case Studies

So, what are some examples of businesses that have found success by showcasing their company and products in online videos?

One great example is Dollar Shave Club. In 2012, the company released a video commercial that quickly went viral. The video featured the company’s CEO, Michael Dubin, and showcased the company’s razors and subscription service in a humorous and memorable way.

The video was a huge success, and within 48 hours of its release, the company had received 12,000 orders. Today, Dollar Shave Club is valued at over $1 billion and has over 4 million subscribers.

Another example is Squarespace, a website building and hosting company. In 2014, Squarespace released a video commercial featuring actor Jeff Bridges. The commercial was beautifully shot and showcased the company’s website-building capabilities in a creative and engaging way.

The video was a hit and helped to increase brand awareness and drive traffic to the company’s website. Today, Squarespace has over 2 million customers and is a leading website builder in the industry.

And who could forget the tongue-in-cheek nature of Squatty Potty, a company that produces toilet stools designed to improve bathroom posture. The company’s marketing videos feature a unicorn that poops rainbow ice cream. The videos have gone viral and have helped to establish Squatty Potty as a leader in the bathroom posture industry.

And even brands that have been around for decades are seeing their numbers notch higher thanks to cleverly created — and placed — video ads.

The “Like a Girl” campaign by Always, a company that creates period products, promoted gender equality and empowerment of young girls.

The campaign featured a video that challenged the negative connotations associated with the phrase “like a girl” and encouraged girls to embrace their strengths and abilities. The video went viral on social media, with over 63 million views on YouTube and thousands of shares and comments on other social media platforms.

The “Like a Girl” campaign was highly successful in promoting awareness and engagement around gender equality issues and empowering young girls to break stereotypes and pursue their dreams. The campaign also received numerous awards for its creative and impactful approach to promoting social change.

No matter the size of your company, video content is a powerful tool for businesses to boost brand visibility and engagement. It’s the future of marketing. Experts insist: Either embrace it, or get left behind.

Contact us at Triple7Marketing today, and we’ll get you started with a free consultation!